PREVIOUS EVENTS
Rachael Lowe from Dragons Den
(Business Breakfast Networking Event)
When: 3rd September 2008
Where: University for the Creative Arts
Rachel Lowe is the perfect example of the type of person TONIC is able to help. Forced to quit her first degree due to an unexpected pregnancy Rachel managed to form a multi-million pound business while balancing childcare, study and part-time work. She returned to University to study a law degree in Portsmouth where she took a part time job as a taxi driver. This experience led to her developing the board game Destination. She continued the idea with Destination London, which is now one of the top selling games at Hamleys, beating Monopoly and Twister.
Rachel later appeared on the television's Dragon's Den where her pitch for investment was rejected. However, she believes the exposure was what enabled her to succeed with the board game, even though the investors on the show criticised her in a variety of ways. Because riding in a taxi is an experience universal to every city, the game has been tailored to many other parts of the world. Lowe continues to develop the game, taking it in different directions. Working independently, she negotiated a deal with The Walt Disney Corporation in order to bring their Pixar CGI characters to one version of the game. This version she calls Destination Animation. At the end of October 2008, she released Destination Hogwarts after negotiation with Warner Bros. This fully licensed edition of the game is set in Hogwarts, the school in which J K Rowling set her famous Harry Potter stories. The players are students at the school, amassing House Points on their journeys around it.
© 2009 Creative Business Project. All Rights Resreved