Clive Lawrence: How to get Free Publicity
UCA Rochester 3rd June 6-8pm
The Xchange at UCA was packed on 3rd June as Clive Lawrence explained:
Why PR works
How to seize the benefits for your business
Where to look for stories
Who holds the key to free publicity
What to say to them
When to strike
Everyone will go away with at least one concrete way of raising their media profile!
Clive worked as a BBC reporter, news editor and trainer on radio and TV having entered journalism on local and national newspapers. He was a producer on Radio 4's 'Today' programme, covered Northern Ireland at the height of the troubles, and ran BBC Radio Kent.
Since leaving the BBC he has travelled the world helping people in a variety of businesses raise their broadcast interview performance and now runs a leading regional PR company from Medway. He believes that most small and medium sized businesses know the benefits of PR, but think that it's only for national companies. His mission is to show SMEs the value of using the techniques themselves to generate turnover. As he says: "Profit starts with PR".
Designer Dan Maier led this networking event at UCA, Fort Pitt, Rochester on Thursday 15th April from 2-5.30pm. She focussed on marketing and adding value to products and the event was attended by around 25 students.
The Making of Medway
24th March 2010 9am-4pm
This conference will reflect on the dynamism of Medway's burgeoning renaissance and will provide an opportunity to consider experience from cities such as Newcastle/Gateshead and Liverpool which have used culture and tourism as a driving force for urban renewal. Speakers include architect Terry Farrell and Andrew Dixon, Chief Executive of the Newcastle-Gateshead Initiative.
For more information e-mail info@themakingofmedway.org or ipatching@ucreative.ac.uk
Breakfast at the Ship & Trades
5th March
Potential students met tutors Martin Bouette and Cale Wolf and found out more about courses in Entrepreneurship, Marketing and Creative IT, over breakfast at the Ship & Trades at Chatham Maritime on Friday 5th March from 7.30-9.30am.
New courses for 2010!
Finding out about Tonic's plans for 2010
TONIC staff and students met again at The Joiner's Shop, Chatham Historic Dockyard on Wednesday 9th December for pre-Christmas wine and a little festive food, from 6.30pm-8.30pm. The ex-students were the first to find out what TONIC will be offering in 2010 and looking back at what we all achieved in 2008-09. For those who wanted it, there was the opportunity to take individual advice on what steps they might choose next for their learning and career development. Among the proposed courses for 2010 are Marketing, Creative IT, Entrepreneurship and Creative Thinking. See the Courses section ofthis site for more details.
Watch for new Tonic courses!
Creative Business Project wins LLN funding
The Tonic Creative Business Project has been succesful in obtaining further funding from the Kent and Medway Lifelong Learning Network and will now be running events and courses until the end of June 2010.
The LLN award is a big boost to the project, which has now been running accredited short courses and networking events since July 2008.
Now we need your help to make sure we put together the right programme of courses and events to suit your needs, so contact us by e-mail to let us know your views, on jbrazier@ucreative.ac.uk or telephone 01634 888791.
Then watch this space for more news over the coming weeks and get ready to sign up!
Networking event on 26th January
Stephen Turner at the Joiner's Shop
STEPHEN TURNER AT THE JOINER'S SHOP, CHATHAM HISTORIC DOCKYARD ON TUESDAY 26TH JANUARY
Medway has always been a focus for artist Stephen Turner. As he says, 'there's something about the Medway air that's character building'. His fascination with time and tide, the land and the river, have produced some ground-breaking work. He is also well know for his time working on the Thames estuary sea forts and as well as devising exciting new projects he is a member of the Arts Council in the south east. Making a living as an artist, whose practice is decidedly contemporary, is never easy, but he has succeded in this over three decades and on 26th January he talked about what he's done and how he survives. When asked which superhero he would like to be, he replies, 'maybe I could be Perseverance Man!' That probably gives a clue to his success.
Planning for Learning Course
Starts 9th January 2010
The new Planning for Learning course starts on 9th January - see 'Courses' for full details.
Last Networking Event
Creative Businesses 9th September
Tonic staged a Breakfast Networking Event, which was hosted by MediaTree and held at The Maidstone TV Studios, New Cut Road, Vinters Park, Maidstone, Kent ME15 5NZ on Wednesday 9th September 2009 from 7.45am – 9.30am. Around forty representatives of the creative business sector in Kent attended and heard a presentation by Dr Martin Bouette on being entrepreneurial and spotting opportunities; finding the hidden entrepreneur and using your creativity as a business asset; refining your networking skills to help your entrepreneurial development.
TONIC Business Breakfast
Networking Event with Charles Landry - MHS Homes, Broadside House, Leviathan Way, Chatham Maritime ME4 4LL from 7.30am Friday 26th June 2009
On 26th June there was a special networking breakfast with Charles Landry. Charles developed the concept of the creative city. Its central idea is how cities in transformation can think, plan and act with more imagination in order to address the dramatic changes happening around them. Charles helps cities transform their thinking so that they reassess their potential and can plan their future with greater purpose and originality. He assesses the interplay and the impacts of deeper global trends, and attempts to ground these in practical initiatives. He is an authority on creativity and its uses and how city futures are shaped by paying attention to the culture of a place. He inspires, stimulates, challenges and facilitates transformation.
He is the director of Comedia and advises cities on creative approaches to planning, economy, social inclusion, culture and local identity. Charles is an authority on creativity and its uses and how city futures are shaped by paying attention to the culture of a place. His recent book The Art of City Making (September 2006) now in its third edition and published by Earthscan has been highly acclaimed. It focuses on how cities can be more "creative for the world" so that the energies of individuals and companies can be brought into alignment with their global responsibilities.
© 2009 Creative Business Project. All Rights Resreved